Programmatic advertising and digital out-of-home are revolutionizing the way brands connect with their audience.
Programmatic in outdoor advertising and artificial intelligence: the perfect combination
The two most popular concepts in marketing in 2024 are programmatic advertising and artificial intelligence. But do you know in detail their implications?
Cubes, banners, and large-format screens: Spectacular marketing strategies for impactful campaigns
Spectacular marketing is a powerful means to capture the audience’s attention, using banners, cubes, and other large advertising media.
The impact of creativity in DOOH: 3D anamorphic ads and trends
The impact of creativity in DOOH encompasses a wide range of possibilities: 3D anamorphic animations, optical illusions, immersive experiences, contextual stories linked to local events, dynamic effects consistent with weather or time, split screens and synchronized content, breaking the fourth wall…
Clece OOH and APPcelerate at the DOOH Forum: Leading the measurement of advertising audiences
Clece OOH, APPcelerate and Gran Pantalla have introduced a new unified audience measurement system at the DOOH Forum, in Madrid
APPcelerate, a leader in Outdoor advertising measurement, with Clece OOH
One of the biggest challenges for agencies, exclusivity providers, and advertisers is measuring outdoor advertising.
The digital revolution in outdoor advertising: future perspectives
Outdoor advertising is reborn in the digital age, offering advertisers visibility, segmentation, and creativity.
How to combine DOOH advertising and events to boost brands
When you combine DOOH advertising and live events, the resulting marketing mix creates effective synergies and maximizes brand visibility.
New Urban Led advertising circuit in Madrid
New Urban Led Advertising Circuit: Clece OOH adds 4 large-format digital screens to its outdoor advertising displays in Madrid.
