Urban Led Circuit.
Large-format DOOH screens
Where Madrid moves
With the new URBAN LED circuit by CLECE, we add 250 m² of large-format outdoor digital screens, featuring the best 4K image quality. These are essential spaces for impactful 2D or 3D advertising.
The new supports for spectacular advertising are located at Avenida de América, Plaza de Castilla, and Príncipe Pío transport interchange stations, all of which are pivotal communication hubs both within and beyond Madrid.
The high density of people, both vehicular and pedestrian traffic, that see our screens every day ensures the widest coverage and maximum visibility for your advertising campaigns.
Sustainable advertising tools
The light of the new LED screens is powered by 100% sustainable energy, just like the rest of the services at the Interchange Stations, where environmental respect and responsible consumption are priorities.
The new large-format screens of the Urban Led advertising circuit harness the latest advancements in efficient energy management and energy supply from sources that ensure minimal environmental impact.
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Where Madrid moves.
The three DOOH digital screens at the Avenida de América Interchange Station offer you a surface area of 120 m² and an audience of 25 million weekly impressions (Appcelerate measurement, October 2024).
Located at the entrance to Madrid that connects Barcelona and Zaragoza with the Spanish capital through the Salamanca district. It’s the route that connects Adolfo Suárez Madrid-Barajas Airport and IFEMA, Congress and Exhibition Center, with the center of Madrid.
It’s the perfect tool for high-impact advertising campaigns.
Its two 360º columns, each consisting of 4 4K quality LED screens with a total surface area of approximately 55 m², catch all eyes. Positioned at a privileged location: the expansive terrace of the interchange station, with visibility at the entrance and exit of Plaza de Castilla.
This strategic focal point connects the financial and economic center of Madrid with the north of Spain, being one of the highest traffic points in the capital. Its audience is 17 millon weekly impressions, with a medium/high and high profile (Appcelerate, March 2024).
Set of three outdoor digital screens of 60 m², angled, in a high-traffic location: the Principe Pío Station. Next to Príncipe Pío Shopping Center, recommended in Madrid’s tourist guides, and providing access to the Cercanías train interchange station, metro lines, EMT and intercity bus lines. One of the epicenters of leisure, shopping, cinema, theater, and concerts in the capital.
Perfect for cultural, event, and mass-consumer product advertising campaigns. Its audience is 18.8 million weekly impressions (Accelerate, March 2024).
