Marketing strategy

Marketing strategy

01 Dec 2024

LEGO kicks off the holiday season with large-format advertisement through the campaign “Give the Superpower of Play.”

The holiday season has kicked off strongly in Madrid with the new campaign by LEGO, whose central message highlights the…

CleceOOH

Marketing strategy, News

15 Nov 2024

Spectacular 360º Marketing: Impressive displays with great benefits for advertisers and the planet

Read about the advantages of the new illuminated 360º spectacular marketing displays at Madrid's transport hubs.

CleceOOH

Marketing strategy

11 Oct 2024

360º Spectacular Marketing in Madrid

Have you heard of 360º Spectacular Marketing? An impactful way to reach your target audience all year round, even during…

CleceOOH

Marketing strategy

01 Aug 2024

The “Pórtico de Castellana”: The Most Effective Marketing Event Space in Madrid

The "Pórtico de Castellana" is a rental space for special direct marketing actions in a premium location in Madrid

CleceOOH

Marketing strategy

11 Jul 2024

Artificial Intelligence and DOOH Advertising: Transforming the Outdoor Advertising Experience

Artificial Intelligence (AI) and Digital Out-of-Home (DOOH) technology are redefining the rules of the game in outdoor advertising.

CleceOOH

Marketing strategy

16 Jun 2024

What is an exclusivist in advertising and how can they contribute to the success of campaigns?

An exclusivist is an essential figure in the management and commercialization of advertising spaces in high-value strategic locations.

CleceOOH

Marketing strategy

16 Feb 2024

Programmatic in outdoor advertising and artificial intelligence: the perfect combination

The two most popular concepts in marketing in 2024 are programmatic advertising and artificial intelligence. But do you know in…

Clece OOH

Marketing strategy

14 Sep 2023

The digital revolution in outdoor advertising: future perspectives

Outdoor advertising is reborn in the digital age, offering advertisers visibility, segmentation, and creativity.

CleceOOH

Marketing strategy

19 Jul 2023

How to combine DOOH advertising and events to boost brands

When you combine DOOH advertising and live events, the resulting marketing mix creates effective synergies and maximizes brand visibility.

CleceOOH