The holiday season has kicked off strongly in Madrid with the new campaign by LEGO, whose central message highlights the “superpower of play.”
Spectacular 360º Marketing: Impressive displays with great benefits for advertisers and the planet
Read about the advantages of the new illuminated 360º spectacular marketing displays at Madrid’s transport hubs.
360º Spectacular Marketing in Madrid
Have you heard of 360º Spectacular Marketing? An impactful way to reach your target audience all year round, even during nighttime hours.
New spectacular marketing displays in Madrid: increased visibility, impact, and brand recall
Outdoor advertising is undergoing a revolution in Madrid with the arrival of new spectacular marketing displays, Urban Led.
The key ingredient for the effectiveness of outdoor advertising in spain: we love to go out
We love to go out. And that distinctly Spanish factor is one of the keys that explains the great effectiveness of outdoor advertising.
The “Pórtico de Castellana”: The Most Effective Marketing Event Space in Madrid
The “Pórtico de Castellana” is a rental space for special direct marketing actions in a premium location in Madrid
Artificial Intelligence and DOOH Advertising: Transforming the Outdoor Advertising Experience
Artificial Intelligence (AI) and Digital Out-of-Home (DOOH) technology are redefining the rules of the game in outdoor advertising.
What is an exclusivist in advertising and how can they contribute to the success of campaigns?
An exclusivist is an essential figure in the management and commercialization of advertising spaces in high-value strategic locations.
The impact of DOOH: Insights from marketing opinion forums
Specialized forums on DOOH are key spaces for discussing the new opportunities and challenges that technology brings to outdoor advertising.
Evolution of outdoor advertising in Spain: From billboards to large-format digital screens
Outdoor advertising in Spain has witnessed a significant evolution that has transformed billboards into large-format screens.
Programmatic advertising: The revolution in Digital Out-of-Home (DOOH)
Programmatic advertising and digital out-of-home are revolutionizing the way brands connect with their audience.
Programmatic in outdoor advertising and artificial intelligence: the perfect combination
The two most popular concepts in marketing in 2024 are programmatic advertising and artificial intelligence. But do you know in detail their implications?
