Spaces for events and special actions

400 m² of covered outdoor space at Plaza de Castilla

  • Audience: 529,000 unique users/day
  • Capacity for setting up stands, food trucks, promotional buses, vehicles…
  • Adjacent to columns with 360º digital screens and a 55 m² surface to amplify the message
  • Perfect visibility from all angles
  • Target audience of Medium / Medium High / High level
  • Adjacent to bus station and access to Metro L1, L9, L10
  • Events with decoration, volumetric / corporeal advertising, totems, counters, kiosks, inflatables, advertising displays…

“The Plaza”

The space where your creativity comes to life

Sampling: product samples and tastings

Gain new customers by letting them try you products

  • WOW effect: disruption in the everyday routine
  • It’s not just tasting, it’s a unique street-level experience
  • Ideal outdoor space for video recordings
  • Stands and food trucks with access to electrical supply
  • Supported by outdoor digital advertising campaigns
  • Direct relational and viral marketing: each person who receives a free sample shares their experience with around 9 people

Special actions: street marketing

Surprise the audience by introducing them to your brand

  • Ample space for unlimited creativity
  • Ideal for animations, shows, and contests that engage the audience
  • Guerrilla marketing with surprising actions and strong brand recall
  • Flashmobs, choreographies, street art, fashion runways, magic…
  • Photocalls and selfie spots that encourage sharing on social media
  • Virtual reality experiences with 3D glasses
  • Cultural, social, and political events in open air

Commercialization of advertising spaces in Madrid’s transport interchange stations.
Circuit of large-format digital screens for spectacular outdoor advertising.

 Avenida de Manoteras,46, bis 2ª planta ·  28050 Madrid   |