Spaces for events and special actions
600 m² of covered outdoor space at Plaza de Castilla
The “Pórtico de Castellana”:
- 2.4 million daily impressions
- Capacity for setting up stands, food trucks, promotional buses, vehicles…
- Adjacent to columns with 360º digital screens and a 55 m² surface to amplify the message
- Perfect visibility from all angles
- Target audience of Medium / Medium High / High level
- Adjacent to bus station and access to Metro L1, L9, L10
- Events with decoration, volumetric / corporeal advertising, totems, counters, kiosks, inflatables, advertising displays…
“El Pórtico de Castellana”
The space where your creativity comes to life
Sampling: product samples and tastings
Gain new customers by letting them try you products
The “Pórtico de Castellana”:
- WOW effect: disruption in the everyday routine
- It’s not just tasting, it’s a unique street-level experience
- Ideal outdoor space for video recordings
- Stands and food trucks with access to electrical supply
- Supported by outdoor digital advertising campaigns
- Direct relational and viral marketing: each person who receives a free sample shares their experience with around 9 people
Special actions: street marketing
Surprise the audience by introducing them to your brand
The “Pórtico de Castellana”:
- Ample space for unlimited creativity
- Ideal for animations, shows, and contests that engage the audience
- Guerrilla marketing with surprising actions and strong brand recall
- Flashmobs, choreographies, street art, fashion runways, magic…
- Photocalls and selfie spots that encourage sharing on social media
- Virtual reality experiences with 3D glasses
- Cultural, social, and political events in open air
Charming venue for events
Plaza de Santiago Space, in Madrid’s Habsburg Quarter
Plaza de Santiago Venue
- A private, outdoor and exclusive setting for charming special activations and events.
- Unbeatable location, less than 5 minutes from Plaza Mayor, Plaza de Oriente, Almudena Cathedral, the Royal Theatre and the Royal Palace.
- High level of customization, ideal for brands seeking premium experiences.
- High-value audiences, interested in culture and leisure.
- A relaxed atmosphere that encourages consumers to be more receptive and spend more time engaging with the brand.
