Programmatic Digital Out-of-Home Advertising
(pDOOH) in Madrid
The programmatic buying of digital out-of-home advertising (pDOOH) is revolutionizing the way brands connect with their audiences. With creatives tailored to key moments and precise audiences, here and now.
Combining the real-time flexibility of digital technology with the visibility and reach of outdoor media (OOH), programmatic advertising enables the creation of more relevant, contextual, and effective campaigns.
We invite you to position yourself ahead of your competition by adopting this key tool for omnichannel marketing strategies.
GREATER REACH AND NEW AUDIENCES
Amplify your reach and maximize visual impact in the access points, lobbies, corridors, platforms, and other interior and exterior spaces of Madrid’s transportation hubs. Engage with your audience in an urban setting where advertising messages are more likely to be received.
REAL-TIME OPTIMIZATION
Adjust your advertising campaigns in real-time to align them with relevant moments, such as sports victories, concerts, celebrations, or weather conditions. You can also test changes in messaging, segment your audience, or adapt campaigns to variable budgets.
DYNAMIC AND CUSTOMIZABLE CREATIVITY
Decide when and how you want to personalize your creatives based on the moment and audience profile. Reach a new level of engagement with communication that is more relevant and compelling. Easily manage everything from the DSP, ensuring optimal results.
OMNICHANNEL INTEGRATION
Streamline your outdoor advertising campaign management with the same DSP platform you use for other digital ad formats, such as search, video, mobile, or display. Provide your audience with a unified and consistent experience.
How does programmatic pDOOH advertising work?
Clece OOH offers a wide inventory of digital outdoor media, including digital billboards, 3×2 LED screens, and large-format displays up to 60 m² in size.
These are premium advertising spaces, located in high-footfall and vehicular traffic areas of Madrid, such as transportation hubs that provide access to Metro lines, buses, and commuter trains.
This digital inventory is available on DSPs (Demand Side Platforms), accessible to any advertiser or advertising agency to review its features and impression volumes, verified by a reliable measurement system like AppCelerate.
The available data allows for selecting the best locations, time slots, audience profiles, and screen formats for each campaign. As a result, advertisers can acquire advertising space in an automated real-time bidding system.
This approach offers great flexibility for planning and executing campaigns tailored to specific audiences while adjusting purchases to the available budget, optimizing the moments when the campaign will be most effective.
pDOOH where Madrid moves
Our claim “Where Madrid moves” gains all its strength in an increasingly competitive digital environment. We offer an inventory of advertising spaces that takes your traditional digital marketing creatives (mobile, social media, display campaigns) to large screens during the daily commutes of millions of Madrileños.
The digital billboard networks and large-format Urban Led screens achieve hundreds of millions of impressions weekly.
If you want to take your advertising campaigns to the next level, contact us today and discover how our programmatic DOOH expertise can help you achieve your goals efficiently and effectively.
