weekly impacts (large-format screens)
3 Metro lines L1, L9, L10
40 EMT lines
19 interurban bus lines
Parking
Main access to the Northern area of Madrid: Paseo de la Castellana / Plaza Castilla
Connection with the High Business Zone
Adjacent to Puerta de Europa (KIO Towers), Cuatro Torres Business Area (CTBA), and Torre Caleido
Digital screens. Urban Led Circuit
- Screen area: 55 m²
- 17 million weekly impressions (Appcelerate, October 2024)
- Demographics: 95% Medium / Medium High / High
- Metro Stations L1, L9, L10: 150,000 users/day
- Bus Station: 90,000 users/day
Digital Indoor Circuit
- 19 digital MUPIs (Urban Furniture Advertising) 120x175 cm. Resolution: 1080x1920 px.
- 2 LED screens, 3x2 m, located at the access to the interchange.
- Premium locations in lobbies, platforms, and high passenger traffic areas.
- Strategic positioning facing staircases and access points.
- Millions of weekly impressions. AppCelerate measurement validated by Deloitte.
