weekly impacts (large-format screens)
13 interurban bus lines
4 EMT lines
17 platforms for national and international (long-distance) destinations
1 additional line
(VAC 044 to Guadalajara)
4 Metro lines
BICIMAD
Parking
Main access to IFEMA and Adolfo Suárez Airport
Coverage of the Eastern and Northeastern areas of Madrid
Connection with the Salamanca District
Digital screen. Urban Led Circuit
- 120 m² surface on 3 outdoor 4K digital screens
- 25 million weekly impressions (Appcelerate, October 2024)
- Demographics: 96% Medium / Medium High / High
- Metro Stations L4, L6, L7, and L9: 200,000 users/day
- Bus Station: 1 million users/year
Indoor Digital Circuit
- 20 digital MUPIs (Urban Furniture Advertising) 120x175 cm. Resolution: 1080x1920 px.
- 1 LED screen, 3x2 m, located at the access to the interchange.
- Premium locations in lobbies, platforms, and high passenger traffic areas.
- Strategic positioning facing staircases and access points.
- Millions of weekly impressions. AppCelerate measurement validated by Deloitte.
