A unique experience was offered by Perfume’s Club’s fragrance bus at Príncipe Pío!

For 4 days, the leading online perfumery provided an unprecedented sensory journey that allowed thousands of people to choose the essence that best defined their city, among 12 options.

Over 20 renowned brands, such as Yves Saint Laurent, Lancôme, and Hugo Boss, joined this immersive marketing campaign, offering exclusive gifts and unforgettable surprises.

The event featured influencers Rebeca Terán, Isa Ramos, and Aina Simón, ambassadors of Perfume’s Club, as well as tents where attendees could discover experiences, workshops, and a beauty corner with beauty tips.


Commercialization of advertising spaces in Madrid’s transport interchange stations.
Circuit of large-format digital screens for spectacular outdoor advertising.

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