IKEA is closer to you than ever in Madrid. It presents its range of sales channels in our URBAN LED advertising circuit, located outside the interchanges of Plaza de Castilla, Avenida de América, and Príncipe Pío.
In total, there are 9 stores and 12 pickup points in Madrid, available through the app, website http://IKEA.es, and phone orders at 900 400 922. All of this is showcased with the distinctive #IKEA style on our large-format digital screens, reaching over 3,000,000 daily impressions.
The campaign conveys proximity and everyday life, making the crowd of travelers at these premium locations exclaim #EstoEsDeIKEA (That’s from IKEA).
Agency: La Pequeña Fábrica.
