“Sprite is now more sustainable! Its new transparent PET bottle is easier to recycle. And it’s being introduced through our circuit of large-format digital screens, Urban Led, powered by 100% sustainable energy.
Delicious, refreshing, low in sugar, and committed to eco-design. That’s Sprite and how it presents its new look, inviting consumers to find it on store shelves.
A restyling like this, after 60 years of its iconic green bottle, requires a high-visibility advertising campaign in premium locations. Our Urban Led circuit reaches 3 million daily outdoor impressions.
Agency: EssenceMedia
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