Outdoor advertising tools
At Clece OOH, we offer an extensive portfolio of advertising tools in strategic locations with the most suitable features to amplify the messages to be conveyed. We combine strong visibility with advanced materials and technology, including large-format outdoor digital screens, to capture the audience’s attention and achieve significant impact. Where Madrid moves.
URBAN LED: SPECTACULAR DOOH
Giants screens that attract attention
OUTDOOR DIGITAL | The new Urban Led circuit ensures maximum visibility for your campaigns through14 large outdoor screens, ideal for creative advertising and more complex advertising messages than usual. High-definition 4K and responsible energy consumption.
The screens at Avenida de América, Plaza de Castilla, and Príncipe Pío provide almost 250 m² of surface area, making them leaders in terms of impact volume and coverage in large-format digital screens in Madrid. All of them are located in key points of pedestrian and vehicular traffic.
SPECTACULAR MARKETING
At eye level
OUTDOOR | Stunning banners, columns, cubes, and large-format advertising surfaces in key transportation hubs of Madrid, guaranteeing high visual impact and brand recall due to the high frequency of foot traffic.
INDOOR | Large banners and vinyls on stairs, surfaces, floors… within the interchange stations. These structures are strategically placed for immediate visibility and for a sufficiently prolonged period to facilitate recall during travelers’ journeys.
SPECTACULAR MARKETING 360º
Maximum nighttime visibility
MAXIMIZATION OF IMPACT VOLUME DAY AND NIGHT | The advertising skylights at Plaza de Castilla, Príncipe Pío, and Avenida de América are reinventing spectacular advertising, offering everything advertisers want: night lighting, 100% sustainable energy, premium locations and positioning, and millions of daily impressions.
SPECTACULAR INDOOR DISPLAYS
Wide range of formats and locations
HIGH-IMPACT LARGE-SCALE ADVERTISING REACHING MILLIONS WEEKLY | Strategically placed displays at access points and high-traffic areas within Madrid’s transportation hubs.
Vinyl and banner advertising on walls, floors, glass surfaces, doors, stairs, railings, columns, and friezes. Spaces with extended exposure time at bus platforms.
DIGITAL CIRCUITS
Innovation at the heart of transportation
3 INTERCHANGE STATIONS DIGITAL CIRCUIT | Fully managed by Clece OOH in Plaza de Castilla, Avenida de América, and Príncipe Pío interchange stations. Digital displays and large screens enabling dynamic advertising with creative and direct content to your target audience.
5 INTERCHANGE STATIONS DIGITAL CIRCUIT | Clece OOH – Gran Pantalla Collaboration. This network of digital screens reaches several million users weekly and covers all of Madrid’s interchange stations: Plaza de Castilla, Avenida de América, Príncipe Pío, Moncloa, and Plaza Elíptica.
CONVENTIONAL ADVERTISING TOOLS
High visibility and brand recall
CONVENTIONAL DISPLAYS CIRCUIT.
Strategically located at points of high vehicular and pedestrian traffic inside and outside transportation interchange stations.
Repeating a campaign’s message in different nearby spaces ensures brand familiarity and recall, thus favoring purchase intent.
3×2 DIGITAL SCREENS
Prime commuter traffic areas
Strategically located 300 x 200 cm LED displays at access points to transport hubs, positioned directly in front of escalators and main entrances to the Metro and commuter rail lines.
These key spots capture travelers’ full attention on main entry routes.
STANDS AND TASTINGS
Lasting experiences
Spaces for product tastings (coffee/beer/soft drink counters…), for demonstrations and information (telecom, technology, PAEs), for distributing flyers and guides (travel, insurance, experiences…), for vehicle exhibitions…
Promotional stands allow close interaction with the public, emphasizing originality and creativity. Strategically placed near metro, bus, and train stations, they disrupt the routine with the proposed marketing action.
EVENTS AND SPECIAL ACTIONS
Proximity proposals that make an impact
Promotional actions in high-traffic locations, such as the entrance plaza to Plaza de Castilla Interchange Station, designed to engage with users, increasing involvement and brand recall. Proximity marketing campaigns encourage social media and press coverage. This includes product tastings with food trucks, actor performances, screen interactions, virtual counters, street marketing, and other street marketing actions.
