Madrid is a city that never stops. Its squares, transit hubs, and historic streets flow with millions of daily commuters and tourists. For brands looking to execute a high-impact brand activation in Madrid, the choice of venue is the most critical factor for success.
At Clece OOH, as exclusive media owners, we provide the most sought-after premium spots for experiential marketing, samplings, and brand activations in the heart of the Spanish capital.
WHERE TO FIND PREMIUM STREET MARKETING LOCATIONS IN CENTRAL MADRID?
The definitive answer lies in two flagship assets: Pórtico de Castellana (at Plaza de Castilla) and Espacio Plaza de Santiago (in the heart of the iconic Madrid de los Austrias).
Both are managed exclusively by Clece OOH and offer unique conditions that you will hardly find anywhere else in the city.
- Covers nearly 600 m² of covered, open-plan space located right in Plaza de Castilla between the KIO Towers on the Paseo de la Castellana, in the heart of the capital’s financial district.
- Reaches 2.4 million daily impressions.
- It is one of the highest-footfall and best-connected points in the capital, with 40 EMT bus lines, 19 intercity lines, and access to metro lines L1, L9, and L10.
- With the possibility of reinforcing the action with the large-format outdoor digital Urban LED screens located in the same square. The combination of visibility, accessibility, and surprise is hard to beat.
- Brands such as BMW, Amazon, Kiabi, Kellogg’s, AliExpress, Dulcolax, Coca-Cola, Clinic, Neutrogena, El Corte Inglés, FedEx… and many more choose this space for their campaigns.
The Espacio Plaza de Santiago:
- It is the best-kept secret of the historic city centre, right in the heart of Madrid de los Austrias’ neighbourhood.
- A privately owned space with public access that connects Plaza Mayor with the Palacio Real.
- Boutique Format: Designed for brands seeking exclusive, authentic storytelling and a sophisticated, high-personality staging.
HOW TO CHOOSE THE IDEAL SAMPLING LOCATION TO REACH YOUR TARGET AUDIENCE?
The location of a rental space for sampling and tastings must provide both a high volume of traffic and a good compatibility between the audience of that location and the consumer profile of your brand.
- Map the “audience footprint”: Target young professionals and high-net-worth individuals in business districts, or culture-seekers in leisure hubs.
- Prioritize visibility and sightlines. Maximize brand recall by choosing locations with wide viewing angles. Your sampling stand or food truck should be visible from at least 5 to 10 metres away.
- Consider the “Social Currency” factor. The location must be aesthetically compelling to drive user-generated content (UGC) and social media amplification.
- Analyse the logistics of the space. It must have power points, a shaded area, nearby stock storage, restrooms, etc.
- Leverage spectacular marketing displays as visual magnets. Don’t limit yourself to a simple counter. A good location must allow the installation of large-format inflatables and large-scale 3D volumetrics, digital totems, high-brightness LED screens, or creative vinyl wraps. They generate curiosity and attract the public from a distance.
In this ideal checklist, the Pórtico de Castellana is situated in one of the highest concentrations of businesses in Madrid, surrounded by the Puerta de Europa (KIO Towers), the Cuatro Torres Business Area, and the Torre Caleido.
This translates into a middle, upper-middle, and high-income audience profile, including both regular commuters and workers from the northern part of the city. It is ideal for mass-market, food, beverage, health, technology, or automotive brands looking for a high volume of contacts with a notably strong purchasing profile. With the added value of being able to boost brand awareness by leveraging the Urban LED screens located in the same square.
The Espacio Plaza de Santiago, on the other hand, attracts a different but equally valuable audience: urban explorers, high-purchasing-power passers-by, young creatives, and culture enthusiasts.
85% of its visitors belong to a medium-high or high socioeconomic level. With more than 400,000 unique users walking through its streets every week, this location is especially powerful for fashion, lifestyle, beauty, premium gastronomy, or aspirational product launch brands targeting urban consumers.
WHAT TECHNICAL RESOURCES DO OUTDOOR SPACES OFFER FOR EVENTS AND ACTIVATIONS?
The Pórtico de Castellana, with its versatile 600 m² and nearly 6 metres in height, allows the installation of stands, food trucks, promotional buses, market stalls, volumetric elements, totems, inflatables, photo calls, and selfie stations.
There is an electrical supply connection for stands and food trucks, the energy used is 100% sustainable and, as a differential asset, two 360° digital columns with a total surface area of 55 m² of 4K LED screens allow dynamic content linked to the action to be projected: videos, QR codes, invitations to share on social media, or high brand-recall claims.
Plaza de Santiago offers exclusivity: a space with historic charm, 24/7 visibility, complete infrastructure (power point, water supply, WC, and storage area) and an almost unique feature in Madrid: 174 m² of mural advertising available to communicate with your audience through a large-format visual experience. The result is a historic location that everyone passing through Plaza de Santiago spontaneously photographs and shares, generating organic virality on platforms such as Instagram.
WHY IS PLAZA DE SANTIAGO A TRENDING STREET MARKETING HOTSPOT?
Because it offers something no other space in Madrid can guarantee: the fusion of historic heritage and cutting-edge experiential marketing. In a single location, centuries of history and the most current possibilities of Street Marketing coexist.
Within 2 minutes of Plaza de Santiago you can reach Plaza Mayor, Plaza de Oriente, the Almudena Cathedral, the Royal Theatre, and the Royal Palace.
This setting transforms any activation into something more than advertising: it turns it into a cultural event. The audience does not perceive the action as intrusive, but as a natural part of the urban and experiential landscape of the city.
For brands seeking viral content with their own identity, the 174 m² mural is an extraordinary asset: in a world saturated with digital impressions, a large-scale artistic intervention in one of Madrid’s most evocative squares generates genuine conversations, spontaneous social media content, and a brand recall that is hard to match.
AND BEYOND PLAZA DE CASTILLA AND PLAZA DE SANTIAGO? THE FUTURE OF CLECE OOH SPACES
The Clece OOH portfolio does not end here. Tell us your needs and we will find the ideal space for the experience or activation your brand requires.
LOOKING FOR AN EVENT SPACE IN MADRID WITH EXCLUSIVITY AND HIGH FOOTFALL?
| If you have a Street Marketing, Sampling, or Brand Activation project, tell us about it. We will analyse it with no obligation and propose the best solution. Contact us via the contact form on the website, email info@cleceooh.com or phone 91 484 22 90. |
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