Imagine a space that combines culture, natural charm, and a high volume of foot traffic, where you can carry out Street Marketing campaigns that go viral on social media.
At Clece OOH, we are proud to present the Plaza de Santiago Space, located in the heart of Madrid. This is an exceptional location, specifically designed for brand and product promotions, offering all the facilities necessary for high-impact special actions.
It is perhaps one of the best-kept secrets of the capital, ideal for surprising your audience with unique experiences, all while showcasing a distinctive vision and style.
And with a very rare feature: wall advertising. With a 125m² available surface to communicate with your audience through a visual experience, prompting spontaneous content from them.
This private space for special actions, with public passage connecting Plaza Mayor and the Royal Palace, is available for rent, allowing you to uniquely contribute to brand recall in the unbeatable setting of Madrid’s Austrias Quarter.
A CENTRAL AND EVOCATIVE LOCATION
Did you know you can be both in the past and the future at the same time? At Plaza de Santiago, the centuries-old stones whisper stories as your brand writes its own. This is no ordinary place: it is the epicenter where centuries of history converge with the latest trends in experiential marketing.
It offers the rare duality of transmitting art and culture while providing great freedom of customization. Its mural canvas transforms the wall into a spectacular spot to deliver your message.
Moreover, thanks to its pedestrian streets, Plaza de Santiago connects in under 3 minutes to some of the city’s most iconic and touristy landmarks:
- Plaza Mayor
- Plaza de Oriente
- Plaza de la Villa
- Plaza de Ópera
- Almudena Cathedral
- Royal Theatre
- Royal Palace
Your brand won’t just be seen, it will be experienced in a context that amplifies every message, every experience, every emotion. Here, your audience doesn’t rush by: they stop, observe, interact.
WHEN YOUR AUDIENCE COMES TO YOU (WITHOUT EVEN KNOWING IT)
Forget about chasing your audience. At Plaza de Santiago, they come to you. And it’s no ordinary crowd: we’re talking about more than 3 million weekly impacts from people who have consciously chosen to immerse themselves in Madrid’s culture, leisure, and experiences.
They are urban explorers, hunters of unique moments, creators of spontaneous content. 85% belong to a middle-high to high socioeconomic level, but what matters most is their attitude: they arrive with open minds, ready to discover, to be surprised, to share.
Each week, over 400,000 unique users walk these streets with their phones in hand, seeking that perfect photo, that story to tell. Your brand could be that story.
Our premium location guarantees a constant flow of an audience interested in authenticity: consumers who are more receptive and willing to spend time interacting with your brand.
YOUR OUTDOOR STUDIO: CREATIVITY AND LIVE EXPERIENCES
The Plaza de Santiago Space transcends the traditional concept of an advertising location. Here, every square meter becomes an opportunity to create real connections with your audience.
With full facilities that include lighting points, water outlets, restrooms, and storage areas, you have the perfect infrastructure to create immersive experiences that encourage photo and video sharing on social media. And these can even turn curious passersby into brand ambassadors.
Add to that the possibility of enhancing your campaign with spectacular marketing: large-format vinyls and a large-format advertising cube that together add over 26m² to write your next viral campaign. Wall advertising, visual experiences, and street-level interaction… these are the keys to this space for your special actions or Street Marketing campaigns.
Visibility is constant, 24 hours a day, 7 days a week. But it’s not just visibility: it’s impact with identity, urban art that lingers in memory.
This approach generates spontaneous content, perfect for platforms like Instagram, and it’s ideal for young, creative, and urban audiences.
THE POWER OF VIRALITY: WHERE ADVERTISING BECOMES URBAN ART
This is where the real magic happens. At the Plaza de Santiago Space, your message doesn’t compete with the urban noise: it integrates into it, enhances it, beautifies it. The walls become canvases where your brand paints its own masterpiece.
We’re not talking about traditional advertising. We’re talking about wall advertising on building facades, artistic interventions that people photograph for pleasure, not obligation. Installations that spark spontaneous conversations. Experiences that are shared because they excite, not because they interrupt.
Your activations, product launches, pop-ups, and exhibitions won’t just be corporate events: they will be cultural happenings. They won’t be perceived as intrusive; rather, they will be urban experiences that transcend the commercial.
Here are some Street Marketing ideas you could carry out:
- Performances
- Fashion shows
- Unannounced celebrity appearances
- Live art
- Beauty workshops
- Product exhibitions
- Sampling
- Tastings and events
- Games and raffles
- Filming of cinematic or advertising scenes
- Sensory installations
The Plaza de Santiago Space allows you to design a space that reflects your brand’s identity, creating viral campaigns with a unique style. Visibility is 24/7, ensuring high visual impact and strong brand recall.
EASY EXECUTION: THE PROFESSIONAL BACKING THAT MAKES THE DIFFERENCE
Another significant value of the Plaza de Santiago Space is the constant support from the Clece OOH Special Actions team, which allows you to optimize the execution timeline of your campaigns.
Do you know the frustration of seeing a great idea get lost in bureaucracy and endless deadlines? That doesn’t happen here. The common obstacles of renting public spaces—documentation processing, compliance with municipal regulations, coordination with different administrations—are easily solved by the experienced team at Clece OOH Special Actions.
Their involvement includes all the necessary tasks and goes above and beyond, offering expert and personalized guidance every step of the way. From the initial concept to the final installation details, this team guarantees the best environment for flawless execution, tailored to the specific needs of each brand.
Thanks to their extensive experience in all types of actions, they turn logistical complexity into operational simplicity. Your only concern will be creating a memorable experience; everything else is handled by experts who know every corner, regulation, and detail that ensures your campaign is a resounding success.
For more information on rates and how your brand can benefit from this unique space, feel free to contact Natacha Parrón, Head of Special Actions with Reinforced Digital Advertising and Spectacular Marketing, at nparron@cleceooh.com / info@cleceooh.com.
