Outdoor advertising is undergoing a revolution in Madrid with the arrival of the new formats from Clece OOH: two new large-format digital screens, Urban Led, and our new illuminated displays for Marketing Espectacular, MKE 360º.
These innovations offer a cutting-edge proposition that combines strategic locations with state-of-the-art technology to maximize advertising impact both day and night.
Located in key areas of the capital, such as Avenida de América, Príncipe Pío, and Plaza de Castilla, these displays ensure continuous exposure to millions of people every week.
Furthermore, aligning with brand demands, the implemented lighting systems are powered by 100% sustainable energy, thereby minimizing the carbon footprint of advertising campaigns.
URBAN LED NETWORK REACHES 14 LARGE-FORMAT SCREENS
With the addition of two new screens at Avenida de América, the Urban Led network now spans approximately 250 m² of surface, distributed across a total of 14 high-definition 4K screens.
This expansion of DOOH (Digital Out-of-Home) advertising spaces positions Clece OOH as the leader in volume of impressions and coverage in large-format digital outdoor screens in Madrid. Coupled with prime locations in high-traffic areas—both pedestrian and vehicular—it ensures high brand recall and impact.
Positioned at eye level in Madrid’s transport hubs and near densely populated and commercial areas, these screens naturally and comfortably capture the attention of moving audiences.
The two new screens are located on Avenida de América, in the inbound direction to Madrid, attracting attention from those arriving from the airport, IFEMA, or the Corredor de Henares. Similarly, the outbound screen capitalizes on traffic light pauses to maximize audience engagement.
This DOOH circuit brings the spectacle of video and dazzling creative content to the streets through campaigns featuring 3D effects, immersive visuals, sequential teasers, elaborate messaging, and storytelling. Moreover, it facilitates campaigns via programmatic buying.
MARKETING ESPECTACULAR 360º: NEW ILLUMINATED SUPPORTS
Simultaneously, Clece OOH has introduced a new generation of illuminated large-format advertising supports under the brand Marketing Espectacular 360º. This collection includes skylights and other supports at Avenida de América and Príncipe Pío Station, with additional units soon to be added at Plaza de Castilla.
For brands looking to stand out in Madrid’s competitive market, these supports offer a unique combination of visibility, impact, and sustainability, effective both day and night. Their ability to provide constant advertising presence during peak urban activity, paired with the allure of nighttime illumination, makes these spaces a high-value strategic tool.
Their LED lighting system ensures optimal visibility from 5:30 a.m. to midnight, a particularly crucial feature during the autumn-winter season, when natural daylight hours are significantly shorter. This enables brands to fully leverage key commercial dates such as Black Friday, Christmas, January Sales, and Valentine’s Day.
Additionally, the intelligent design of the skylights directs light exclusively onto the advertisement, avoiding light pollution. Combined with low-energy LEDs and the use of sustainable energy, this demonstrates the company’s commitment to respecting the urban and environmental surroundings.
CLECE OOH: SUSTAINABLE INNOVATION FOR BRANDS
The rapid evolution of outdoor media entails multiple considerations, and advertisers require partners who go beyond selling ad spaces to also guide them in their decision-making processes and support them in achieving their objectives.
Clece OOH addresses this demand with a broad range of advantages: robust data measurement, flexibility through programmatic buying, campaign history-based advice, creative advertising support, technological leadership, and environmental responsibility.
Listening to the demands of all players in the advertising sector and addressing their needs is the path to building a more dynamic, efficient, and results-oriented outdoor medium.
This strategic partnership is complemented by the company’s pursuit of excellence and sustainability, which is evident in every aspect of their new advertising displays. Both the digital screens in the Urban Led circuit and the illuminated skylights of Marketing Espectacular 360º exemplify how technology can amplify advertising impact without compromising environmental care, setting new standards in the outdoor advertising industry.
