Spaces for events and special actions
600 m² of covered outdoor space at Plaza de Castilla
The “Pórtico de Castellana”:
- Audience: 529,000 unique users/day
- Capacity for setting up stands, food trucks, promotional buses, vehicles…
- Adjacent to columns with 360º digital screens and a 55 m² surface to amplify the message
- Perfect visibility from all angles
- Target audience of Medium / Medium High / High level
- Adjacent to bus station and access to Metro L1, L9, L10
- Events with decoration, volumetric / corporeal advertising, totems, counters, kiosks, inflatables, advertising displays…
“El Pórtico de Castellana”
The space where your creativity comes to life
Sampling: product samples and tastings
Gain new customers by letting them try you products
The “Pórtico de Castellana”:
- WOW effect: disruption in the everyday routine
- It’s not just tasting, it’s a unique street-level experience
- Ideal outdoor space for video recordings
- Stands and food trucks with access to electrical supply
- Supported by outdoor digital advertising campaigns
- Direct relational and viral marketing: each person who receives a free sample shares their experience with around 9 people
Special actions: street marketing
Surprise the audience by introducing them to your brand
The “Pórtico de Castellana”:
- Ample space for unlimited creativity
- Ideal for animations, shows, and contests that engage the audience
- Guerrilla marketing with surprising actions and strong brand recall
- Flashmobs, choreographies, street art, fashion runways, magic…
- Photocalls and selfie spots that encourage sharing on social media
- Virtual reality experiences with 3D glasses
- Cultural, social, and political events in open air
